What does this consist of? One of the most critical aspects is to determine how users will look for your web site. Are you selling a product? Will they look for the product by name or will they look for it by the function it provides -- they might even do a search on the company name? This is known as determining your key word phrases. What are the key phrases that someone would type in to a search engine to find you? Targeting the wrong key phrases will mean that your investment in the design and development of your web site has been in vain. Eelavar Design will work with you to determine what key phrases will work best for you and your online business.

If your company's web site does not rank in the top 20-30 positions of the top search engines' results, the chances that the searcher will become a visitor are very slim. Eelavar Design has assisted other companies to maximize the traffic that they attract from the major search engines, including: AltaVista, HotBot, Infoseek, Excite, AOL, Microsoft Network, Yahoo, Google, and others. The importance of search engine traffic cannot be overemphasized. Millions of visits are generated each day from the major search engines.

Recommendations:

When selecting a hosting provider or content developer, consider whether or not they also have relationships with other sites, especially directories, that are related to the content your web site.

Include your web site address on your business cards and with any mailings you send out. If you can easily add letters to your outdoor signs, add your web site address (without the "http://" part, if necessary); otherwise add your complete web site address to your signs whenever they are repainted or replaced.

If you are interested in advertising on a specific site, check for an "Advertising" link on their home page or contact page.